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Effective Report Writing for Impact

There is no one way to write a great report. There are many things you can do in order to make your report more readable, more interesting, and more likely to be read to the end.

Write a clear and concise title that explains the subject of your report. Avoid using words that are too technical or jargony for your readers. Also, for academic reports, ensure you research the major literature on your topic prior to writing your own report to ensure that you’re presenting facts in a correct manner. This will boost the credibility of your report and lessen the risk that your research is influenced by bias.

Use real-world examples, anecdotes and storytelling to make your report more real. This makes it more interesting and engaging for your readers and can have a significant impact on how readers understand your report. Avoid passive language as much as you can. For instance instead of ‘a decision was taken to write ‘we have taken a decision to’.

After you’ve finished your report, you can consider making changes at the phrase or sentence level using a program like Wordtune which can identify spelling, punctuation and grammar mistakes, as well as suggest changes to vocabulary and sentence structure that can improve clarity and impact. You can ask a colleague to proofread and provide additional insight before publishing the report. This will ensure that the report is as accurate, unbiased and consistent as you can and conforms to the style guidelines of your workplace or academic institution.

report writing for impactful communication

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